After a tumultuous term that included the George Floyd travesty, tension within the city, and a pandemic that brough about a health and economic crisis unlike we’ve ever seen before, Jacob Frey sought re-election under attack by his detractors and political opponents. Understanding all that the city had been through, Jacob Frey delivered a realistic, yet optimistic way forward for Minneapolis. With a mix of personal stories, straight talk, and testimonials from key community leaders, we helped Jacob Frey overcome the odds to win re-election. The Star Tribune said, “Frey begins a second term with more power than any Minneapolis mayor in recent history, building up the broadest coalition.” Frey’s victory confirmed resounding support for a “both/and approach to community safety by working to ensure both effective and just policing and delivering on deep structural reforms.”