When Nevada Senator Harry Reid retired, Washington insiders touted Republican Congressman Joe Heck – a doctor and brigadier general – well-known for “crushing his Democratic rivals.”  As outside dark money Republican groups – including the Koch Brothers – began a multi-million-dollar all-out assault on Democrat Catherine Cortez Masto, we developed an innovative campaign to set the record straight.  In an integrated television and digital campaign, we revealed how Heck had truly gone Washington, partaking in a pay-to-play culture that benefitted his backers, while voting perks and pay raises for himself.  Thereafter, we focused on the critical need for protecting Planned Parenthood and women’s health care and the outrage felt towards Heck and his disturbing record – as told by real-life Nevadans.