After Donald Trump won Minnesota’s Second Congressional District, Angie Craig sought to unseat Republican far right firebrand Congressman Jason Lewis.  In the politically crowded and expensive Minneapolis media market, we used a mix of targeted broadcast, cable, OTT/CTV, and digital advertising to tell Craig’s unique story from growing up in a trailer park to working her way through college and becoming a business leader at a health care company.  As Democrats across the country struggled to connect with working-class voters, Craig has won convincingly – cycle after cycle – in a traditionally Republican district.  In her re-election campaigns, we combine authenticity, humor, and straight talk to showcase Craig’s hardscrabble background as motivation for her ground-breaking legislative and casework accomplishments, from making health care more affordable and holding government accountable to helping struggling small businesses overcome economic hardship.