After Donald Trump won Minnesota’s Second Congressional District, Angie Craig sought to unseat Republican firebrand Congressman Jason Lewis. In the politically crowded and expensive Minneapolis media market, we used a mix of targeted television and digital advertising to tell Angie’s unique story from growing up in a trailer park to working her way through college and becoming a business leader at a health care company. As Democrats across the country struggled to connect with working-class voters, Angie went on to win convincingly in a traditionally Republican district. For Craig’s re-election, in a tough cycle for Congressional Democrats, we ran a sustained communications campaign -- showcasing Craig’s hardscrabble background as motivation for a ground-breaking amount of legislative and casework accomplishments -- from making health care more affordable, to holding government accountable, to helping struggling small businesses overcome economic hardship.